Robb Denomme is the founder and CEO of Genuwine Cellars, North America’s leading designer and manufacturer of custom wine cellars for luxury residences, hotels, and commercial spaces. His entrepreneurial journey began at just 17, when he and his business partner launched their first wine cellar venture. Combining early construction experience with a deep appreciation for fine craftsmanship, Robb transformed a small local operation into a global enterprise serving elite clients across North America.
Under his leadership, Genuwine Cellars has become synonymous with luxury architecture, design excellence, artisanal precision, and innovation in climate-controlled wine storage. Over three decades, the company has pioneered bespoke cellar systems, integrated digital monitoring solutions, and cutting-edge materials that redefine the modern wine environment. Genuwine’s work now features in some of the world’s most exclusive homes, restaurants, and hospitality properties.
Robb continues to lead Genuwine’s vision for innovation and artisanal craftsmanship, shaping the industry’s standards for both technical performance, luxury, and aesthetic design. As a recognized authority on luxury cellar construction, Robb contributes insights on design trends, architectural integration, and advanced storage technologies.
Credentials & Experience
30+ years in luxury wine cellar design and manufacturing
Founder and CEO, Genuwine Cellars (est. 1995)
Featured in BDC’s Young Entrepreneur Awards and multiple national business publications
Collaborator with architects, builders, and designers across high-end residential and commercial sectors