Label Line turns every bottle into part of the display. Angled, label-forward racking holds each label in view while the wine stays horizontal and the cork stays wet. Every run is made to measure for your room, your collection and the way you live with it.

Label Line has been specified for private residences, restaurants and hospitality groups across North America, where display and preservation carry equal weight.
Label Line is built around your room. Runs are sized to the wall, the ceiling height and the way you move through the space, then finished to match the materials already in it.
Choose the material, the finish and the density of the display, then pair it with high-density storage, case space or a tasting surface. Every configuration is drawn and engineered before anything is built.
With over 28 years of expertise, we have meticulously chosen and tested premium metal finishes to ensure both secure and striking storage solutions. Each finish tells its own unique story, whether through the opulent warmth of Gold, the sleek sophistication of Black, or the timeless grace of Silver. Paired with Black or Silver cables, this curated combination allows your bottles to truly shine.
Offering state-of-the-art LED RGB and RGBW lighting, expertly calibrated to elevate your home's ambiance. Our lighting solutions create striking illumination, casting a brilliant glow over your collection. Designed to emit no heat or UV radiation, these options safeguard your prized vintages, preserving their condition with precision.
Ensuring the protection and preservation of your valuable collection is our utmost priority. We utilize state-of-the-art, precisely engineered cooling systems, expertly integrated into the design to ensure near museum-quality preservation with minimal operational noise. Crystal-clear tempered glass creates a protective yet nearly invisible barrier. Every component, from door seals to versatile locking mechanisms, is meticulously chosen for its superior quality and aesthetic coherence.
Tell us about your collection and the room, and our designers will take it from there.
Common questions about Label Line racking, from materials and capacity to installation in an existing room. If your question is not here, our designers will answer it during your consultation.
Label Line is Genuwine Cellars’ label-forward display racking. Bottles rest at an angle with the label facing out, so the collection reads as a display while each bottle stays horizontal and the cork stays in contact with the wine.
Label Line is built in solid hardwoods and metal finishes, selected with your designer so the racking matches the millwork, flooring and lighting already in the room.
Capacity depends on the length of the run and the ceiling height. Your design drawings give the exact bottle count for your room before anything is built.
Yes. Most cellars pair a Label Line display wall with high-density racking, case storage or a tasting surface, all engineered and installed as one system.
Label Line can be installed in a living space, but wine held for the long term needs stable temperature and humidity. Our designers will tell you which part of your collection belongs in a conditioned room.
Pricing depends on material, finish, run length and the rest of the cellar. Custom wine cellars from Genuwine Cellars start at $60,000 USD, and a Label Line feature wall is specified within that scope.
Lead time depends on scope, material and site conditions. We confirm the schedule during the design consultation, once the drawings and specification are agreed.
Often, yes. We survey the room, confirm the structure and the climate system, then build the new racking to fit the existing envelope.