Label Link

Label Link

“Expandable, designer-grade horizontal bottle displays.”

Label Link by Genuwine Cellars is our patent-pending expandable horizontal bottle-display system. Crafted from machined-aluminum, Label Link has been tested under actual wine cellar conditions and will not erode.

Label Link can be configured in three bottle depths, and can be expanded by adding a new “links” into the existing structure.

For example, you can initially install pairs of single-bottle displays. As your collection grows, you only incur the cost of the additional links to create double- and triple bottle displays. With other systems, you would have to replace everything and incur considerable costs in the process.

Every element of Label Link has been designed and engineered with the wine collector in mind. Each modular section exhibits a beautifully machined cradle, accentuated with soft, high-quality rubber o-rings that hold the neck and base of the bottle securely.

Label Link is an excellent option for individuals looking to show off their collection, as bottles are not only stored horizontally, but they also appear to float, offering maximum label visibility.

Label Link also offers several paneling options, including raised panel and mosaic options.

Large format options available up to 3 Liters.

All Label Link panels ship pre-assembled with links, fasteners and selected backing material.


Single Bottle Depth
Double Bottle Depth

Triple Bottle Depth

Height and Width:


Density Options:


Material Options:

Wood Veneer Backing Options:

Rustic Alder, All-Heart Cherry, Maple, White Oak, All-Heart Walnut, Sapele, Rosewood, Wenge, Padouk, All-Heart Redwood

Metal Backing Options (aluminum veneers):

Hundreds of specialty stainless steel veneers to choose from, ranging from moderately priced to ultra-premium.

Other Backing Options:

Acrylic options available, but limitations exist. Please inquire.

Dozens of real stone veneers to choose from.

Architectural Panels

Craft wallpaper options.

*We will craft Label Link backings in any material that we approve as wine cellar safe 

Finish Options:

Lacquer, Stain and Lacquer, Distressed (sand-blasted and lacquered), Beaten and Burned (includes lacquer), White Finish, Ombre

*Custom stain matches are available (physical sample required)

Feature Options/Upgrades:

Label Link is crafted in brushed aluminum. Powder coating options available for Links

Options for Magnum storage

Options for Large Format storage

Paneling Options:

Label Link has four available paneling options:

a) Standard Panel (finished edges)
b) Mosaic Panels (finished edges)
c) Raised Standard Panel (Finished edges)
d) Raised Mosaic Panels (Finished edges)

Note: Options c) and d) generally include LED-ribbon lighting behind the raised panels to create a back-lit effect.

Specialty Veneers

We have access to hundreds of highly custom real wood and metal (aluminum) veneers ranging from burled wood to standard brushed steel finishes to chemically dyed and textured patterns. We have provided a small sampling here:

Rustic Alder (Lacquer)

Rustic Alder (Lacquer)

Rustic Alder (Lacquer)

Rustic Alder (Lacquer)

Premium Wood Species:


Rustic Alder (Lacquer)

Rustic Alder (Lacquer)

Rustic Alder (Lacquer)

Rustic Alder (Lacquer)

Exotic Wood Species:


Rustic Alder (Lacquer)

Rustic Alder (Lacquer)

Rustic Alder (Lacquer)

Rustic Alder (Lacquer)

Assortment of Finish Options:

Genuwine Cellars offers several standard stain options and an unlimited choice of custom stains.

Custom stain matching is available for clients wishing to match their wine cellar to their existing millwork.

Rustic Alder (Lacquer)

Rustic Alder (Lacquer)

Rustic Alder (Lacquer)

Rustic Alder (Lacquer)

We have created an online form to aid in this process (answers can be emailed to you as well as to our offices):

Wine Cellar Design Form

Or please phone us at 1-866-415-7181 to speak with a designer.

The Design Loft at Genuwine Cellars is an ultra-specialized unit dedicated to designing strong and seductive wine cellars. With nearly two decades of wine cellar design in its repertoire, and the power to create anything within the limits of imagination, the Design Loft at Genuwine Cellars is the only true wine-cellar-centric boutique design firm in the world.

Our Designer Service includes a formal design presentation, three-dimensional computer-generated concept drawings of your cellar, suggested material specifications, custom lighting plans, and post-deposit, also includes full CAD drawings, Climate Control Plans, material samples and Electrical Plans.Learn more about the Genuwine Design Process here.


*NOTE: Label Link includes all brushed aluminum links AND your choice of backing material. Wall units will be shipped pre-assembled.

Production time: 2-6 weeks after final CAD (computer-aided design) verification

Genuwine Cellars offers complete Wine Cellar Construction and Installation Services. Our team of professionals, expert in the field of wine cellar construction, can install each and every element of your custom cellar. We are a 100% turnkey solution.

Frequently Asked Questions

  1. Can I purchase Label Links separately?

    Not for initial order; Label Link ships with links installed on backing material. Individual Links can however be sold separately in the future when the client wants to expand their collection.


    Why will you not send hardware separately?

    In the very limited instances where we have sent only Label Linkhardware, we have noted that builders have had considerable difficulty with the proper fastening of the pegs and more importantly, with proper bottle spacing. In most cases our designers have been required to get involved to remedy issues, which ultimately ends up costing clients more on the back-end.

  2. What size bottles will Label Link hold?

    All sizes of regular bottles, including large oversize bottles. This remains true even in Max density and at triple-bottle depth.

  3. How do the Label Link panels affix to the wall?

    There are a number of ways to affix these panels to the wall, depending on the application:

    1. Metal cleats (included with standard Label Link panels)
    2. French cleats (where required)
    3. Direct fastening (where required)
  4. How do Label Link panels ship?

    Panels ship pre-assembled in custom-built coffins/crates. Shipping costs are generally higher than wood wine racks given the weight of the metal.

  5. How large can Label Link panels be constructed?

    Label Link panels are generally constructed in 4’ x 8’ panels. Multiple panels are required to fill a large wall and they are connected with fasteners and biscuits (supplied by Genuwine). Wood grains are observed to ensure a seamless match between panels.Oversized panels are generally available and are often an attractive option if a seam can be eliminated. Oversize panels carry a premium cost and often involve longer turnarounds.

  6. Can you vary the bottle configuration to create custom shapes/layouts?

    Yes. Charges may apply as we require additional time to design.

  7. Can panels be produced with a scribe (oversized) to allow for trimming on site?

    Yes. We just need to confirm how much of a scribe is required.

  8. Do walls need to be reinforced in order to support panels?

    Yes. We recommend project site walls be reinforced with ¾” plywood, especially for walls destined to hold large Label Link panels.Contractor/builder on site will need to determine if structure is adequate.

  9. Is Label Link available with unfinished wood backing?

    No. Label Link panels with wood backings will arrive standard with lacquer finish.

  10. Can I combine Label Link with other Metal lines? With other wood racking lines?

    Yes. All metal and wood racking lines can be combined.