Genuwine Cellars is a boutique design and build firm located in central Canada (Winnipeg, Manitoba). With nearly 20 years of experience designing and building custom wine cellars around North America and the world, we are well-accustomed to working with clients near and far.

We are a service-oriented company.

All of our clients receive their own dedicated Designer who will serve as their one-on-one point of contact through the entire design, build, installation and warranty phase.

Learn more about our Design Process here.

From our methodical Wine Cellar Design Form (which allows uploading of design documents, floor plans, etc.), to our information-dense Wine Cellar Construction Guide to our Dimensioning Manual to our detailed Project Logistics Overview, we have crafted a number of unique support resources to assist and inform you at every step of the process.

Communication can be accomplished via phone and/or email, and our Designers can arrange phone or video-chat conferences with you no matter your time zone.

While not required, site visits prior to the final installation can be arranged no matter your location.

Please see an International Case Study below…


Custom Metal Wine Racking with Horizontal Bottle Displays, Mounted on Acrylic Light Boxes with Lacquered Walnut Frames

Edinburgh, Scotland

Genuwine was contacted by a successful restaurant owner in Scotland, seeking a prominent wine feature for his modern steakhouse.

The owner filled out our Wine Cellar Design Form online, uploading the architectural plans of his planned renovation. Through the form, he listed his bottle capacity requirements; material and finish preferences; projected timeline; and preliminary budget. The form was emailed directly to our offices, and a copy emailed to the owner.

A Senior Designer at Genuwine contacted the client directly via telephone within one day of receiving his submission. After one day of phone tag, our designer and the client connected and the two engaged in a discussion that clarified the client’s objectives, desires and budget. The client submitted a design retainer and Genuwine began preparing a formal design presentation.

The Design:
With information collected from the client, Genuwine’s Design Loft prepared a formal design presentation and emailed it to the client approximately 5 days after their initial conversation. A phone call followed to walk the client through every element.


The client fell in love with the design which featured custom light boxes implementing our PEG System and Label Link. Minor revisions were requested, and a formal line-itemed quote was prepared and explained via email and telephone. (Note: lighting was selected to conform to European standards)

In an effort to trim costs and meet project budgets (and given that the complexity of the installation was rather low), it was established that the client would have his contractor install the wine feature on site.

A revised design and accompanying quote was prepared and the client signed off, sending the initial project deposit via wire transfer.

The Build:
The client sent final field dimensions of his space as per our Dimensioning Manual.

Genuwine then produced formal CAD (Computer Aided Design) drawings of the project dictating the “to-the-millimeter” design, which was sent—and subsequently verified—by the client.

The project then entered the manufacturing phase. At every key juncture, updates were given as required and as requested.

Manufacturing turnaround on this project was approximately six weeks.

The project was shipped to Scotland in custom-built plywood containers with form-fitted packaging materials to protect all of the components. The contents of the crate arrived in perfect condition.

a) The client was under a very tight timeline corresponding to the re-opening of his restaurant.

How Genuwine addressed this challenge:

The intricacies and details of this design made a quick turnaround challenging. As with many of our custom projects, a degree of research and development was required, and in this case testing was performed for the construction of the custom light boxes using EU approved lighting supplies.

Ultimately, Genuwine was able to ship this project on time and on schedule by holding to a tight progress-orientated action plan.

b) Client in Scotland was not set up to for customs clearance and could not receive an international shipment

How Genuwine addressed this challenge:

Genuwine assisted the client by providing customs clearance through its own carrier, which expedited the shipment by days and enabled the project to meet its deadline.

Final Result:

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The client was extremely pleased with the final product. This is his testimonial:

“The wine racking system is perfect. Your product is the focal point of our bar for both patrons and passers by alike. In addition to this the overall quality and aesthetics of the display complements our design seamlessly.”

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