Custom Metal Wine Racking with Horizontal Bottle Displays, Mounted on Acrylic Light Boxes with Lacquered Walnut Frames
Genuwine was contacted by a successful restaurant owner in Scotland, seeking a prominent wine feature for his modern steakhouse.
The owner filled out our Wine Cellar Design Form online, uploading the architectural plans of his planned renovation. Through the form, he listed his bottle capacity requirements; material and finish preferences; projected timeline; and preliminary budget. The form was emailed directly to our offices, and a copy emailed to the owner.
A Senior Designer at Genuwine contacted the client directly via telephone within one day of receiving his submission. After one day of phone tag, our designer and the client connected and the two engaged in a discussion that clarified the client’s objectives, desires and budget. The client submitted a design retainer and Genuwine began preparing a formal design presentation.
With information collected from the client, Genuwine’s Design Loft prepared a formal design presentation and emailed it to the client approximately 5 days after their initial conversation. A phone call followed to walk the client through every element.