design-loftThe Design Loft at Genuwine Cellars is an ultra-specialized unit dedicated to designing strong and seductive wine cellars.

With over two decades of wine cellar design in its repertoire, and the power to create anything within the limits of imagination, the Design Loft at Genuwine Cellars is the only true wine-cellar-centric boutique design firm in the world.

Holistic Design Approach

The Design Loft at Genuwine Cellars approaches each wine cellar from a ten-thousand-foot view, seeing the cellar as a whole, as opposed to “only wine racking.” The flooring, the ceiling, the materials, the color, the lighting, the finishes, the balance and the harmony—all of these will be meticulously considered when your wine cellar is designed and presented.

Accustomed to Long Distance Collaboration with Other Design Professionals

Our design philosophy is collaborative in nature. We have extensive experience working at a distance with other design professionals from around the world, including New York, London and Beijing.

If you or your design team would prefer for us to take the lead role in the design of your wine cellar, we can of course accommodate that. However if you and/or your team have your own designs/ideas, we can take a supportive role and help you best translate your pre-existing vision into a properly constructed, functional wine cellar. You choose our level of involvement.

In-House Certification

Along with their formal university training in architecture and interior design, all of our designers and architectural technicians must pass our in-house certification program that covers all aspects of our industry, including general wine theory, the principles of proper wine storage and the fundamentals of climate control.

Genuwine’s Wine Cellar Design Philosophy

Every custom wine cellar designed by Genuwine Cellars is unique, guided and shaped by the client and their specific objectives.

The following are the most crucial aspects that we account for in every wine cellar we design:

1)    Form

Aesthetically, the wine cellar must be strong and balanced and harmonious. We understand that the wine cellar is often designated as a showpiece for the home, and its fit and finish must be well-considered.

2)    Budget

Genuwine offers wine storage solutions across the price-point spectrum. It is vital to establish a working budget so that our designers can produce a design within it.

Ultimately, a wine cellar is a luxury product, which means there is virtually no limit with respect to potential costs associated with fit and finish, so choosing a range you are comfortable with is important.

Aligning a desirable design with an acceptable budget is our priority.

3)    Function

Creating sealed, climate-controlled environments to store and collect wine is what Genuwine Cellars has excelled at for nearly twenty years.

It is one thing to create an aesthetically pleasing space. It is another to create a functional enclosure that will store your wine at the proper temperature and humidity. This is where we consider cooling unit selection and placement, cooling load calculations, air flow patterns, room insulation and vapour barrier requirements.

Ultimately, our design team shares the common goal of providing our clients with superior custom design and engineering, to give you a wine cellar that is not only technologically sound, but also a work of art.

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