PEG System

PEG System

“Ultimate design flexibility, modern aesthetic.”

The PEG System by Genuwine Cellars is an ultra-modern storage option, with tremendous design flexibility and potential. Crafted from rigid stainless steel, the PEG system has been tested under actual wine cellar conditions and will not deteriorate.

The PEG System is a modern wine storage option with tremendous design flexibility and potential.

Spaced precisely to accommodate even the larger sized bottles of today, our polished pegs protect your labels, and cradle your bottles securely. At capacity, a PEG System wine cellar gives the illusion that your bottles are actually floating.

Peg System also offers several paneling options, including raised panel and mosaic options.

Double-deep and large format options are available.

All Peg panels are custom-ordered, and ship pre-assembled with pegs affixed to your selected backing material.


Bottle Depth:

Single Bottle Depth

Double Bottle Depth

Height and Width:


Density Options:


Material Options:

Wood Veneer Backing Options:

Rustic Alder, All-Heart Cherry, Maple, White Oak, All-Heart Walnut, Sapele Mahogany, Rosewood, Wenge, Padouk, All-Heart Redwood

Metal Backing Options (aluminum veneers):

Hundreds of specialty stainless steel veneers to choose from, ranging from moderately priced to ultra-premium.

Other Backing Options:

Acrylic options available, but limitations exist. Please inquire.

Dozens of real stone veneers to choose from.

Backlit precious stone options available.

Custom architectural panels available.

Craft wallpaper options.

*We will craft the Peg System in any material that we approve as wine cellar safe 

Finish Options:

Lacquer, Stain and Lacquer, Distressed (sand-blasted and lacquered), Beaten and Burned (includes lacquer), White Finish, Ombre

*Custom stain matches are available (physical sample required)

Feature Options/Upgrades:

Two levels of polish available for stainless steel Pegs

Powder coating options available for Pegs

Options for Magnum storage

Options for Large Format storage

Paneling Options:

PEG system has four available paneling options:

a) Standard Panel (finished edges)
b) Mosaic Panels (finished edges)
c) Raised Standard Panel (Finished edges)
d) Raised Mosaic Panels (Finished edges)

Note: Options c) and d) generally include LED-ribbon lighting behind the raised panels to create a back-lit effect.

Specialty Veneers

We have access to hundreds of highly custom real wood and metal (aluminum) veneers ranging from burled wood to standard brushed steel finishes to chemically dyed and textured patterns. We have provided a small sampling here:

Rustic Alder (Lacquer)

Rustic Alder (Lacquer)

Rustic Alder (Lacquer)

Rustic Alder (Lacquer)

Rustic Alder (Lacquer)

Rustic Alder (Lacquer)

Rustic Alder (Lacquer)

Rustic Alder (Lacquer)

Assortment of Finish Options:

Genuwine Cellars offers several standard stain options and an unlimited choice of custom stains.

Custom stain matching is available for clients wishing to match their wine cellar to their existing millwork.

Rustic Alder (Lacquer)

Rustic Alder (Lacquer)

Rustic Alder (Lacquer)

Rustic Alder (Lacquer)

Rustic Alder (Lacquer)

Rustic Alder (Lacquer)

Rustic Alder (Lacquer)

Rustic Alder (Lacquer)

Metal Pegs

The metal pegs in our PEG System are comprised of solid stainless rods polished to a #180 finish with a chamfered end. Increased polishing options available.

We have created an online form to aid in this process.

Wine Cellar Design Form

Or please phone us at 1-866-415-7181 to speak with a designer.

The Design Loft at Genuwine Cellars is an ultra-specialized unit dedicated to designing strong and seductive wine cellars. With nearly two decades of wine cellar design in its repertoire, and the power to create anything within the limits of imagination, the Design Loft at Genuwine Cellars is the only true wine-cellar-centric boutique design firm in the world.

Our Designer Service includes a formal design presentation, three-dimensional computer-generated concept drawings of your cellar, suggested material specifications, custom lighting plans, and post-deposit, also includes full CAD drawings, Climate Control Plans, material samples and Electrical Plans.Learn more about the Genuwine Design Process here.


*NOTE: Label Link includes all brushed aluminum links AND your choice of backing material. Wall units will be shipped pre-assembled.

Production time: 2-6 weeks after final CAD (computer-aided design) verification

Genuwine Cellars offers complete Wine Cellar Construction and Installation Services. Our team of professionals, expert in the field of wine cellar construction, can install each and every element of your custom cellar. We are a 100% turnkey solution.

Frequently Asked Questions

  1. Can I purchase Peg hardware separately?

    Apologies, but the Peg System ships with pegs pre-affixed to selected backing material.

    Why will you not send hardware separately? In the very limited instances where we have sent only Peg hardware, we have noted that builders have had considerable difficulty with the proper fastening of the pegs and more importantly, with proper bottle spacing. In most cases our designers have been required to get involved to remedy issues, which ultimately ends up costing clients more on the back-end.
  2. What size bottles will Pegs hold?

    All sizes of regular bottles, including large oversize bottles. This remains true even in Max density.

  3. Can I get a higher bottle capacity with the PEG System or with traditional individual bottle wood racking?

    All things being equal, with the Peg System at Max density, you increase bottle capacity by the equivalent of two rows/columns in individual wood bottle racking.

  4. How do the Peg panels affix to the wall?

    There are a number of ways to affix these panels to the wall, depending on the application:

    1. Metal cleats (included with standard Peg System)
    2. French cleats (where required)
    3. Direct fastening (where required)
  5. How do Peg panels ship?

    Panels ship pre-assembled in custom-built coffins/crates. Shipping costs are generally higher than wood wine racks given the weight of the metal.

  6. How large can Peg panels be constructed?

    Peg panels are generally constructed in 4’ x 8’ panels. Multiple panels are required to fill a large wall and they are connected with fasteners and biscuits (supplied by Genuwine). Wood grains are observed to ensure a seamless match between panels.

    Oversized panels are generally available and are often an attractive option if a seam can be eliminated. Oversize panels carry a premium cost and often involve longer turnarounds.

  7. Can you vary the bottle configuration to create custom shapes/layouts?

    Yes. Additional design charges may apply.

  8. Can panels be produced with a scribe (oversized) to allow for trimming on site?

    Yes. We just need to confirm how much of a scribe is required.

  9. Do walls need to be reinforced in order to support panels?

    Yes. We recommend project site walls be reinforced with ¾” plywood, especially for walls destined to hold large Peg panels. NOTE: Contractor/builder on site will need to determine if structure is adequate.

  10. Is PEG available with unfinished wood?

    No. PEG panels with wood backings arrive standard with lacquer finish.

  11. Can I combine the Peg System with other Metal lines? With other wood racking lines?

    Yes. All metal and wood racking lines can be combined.