THE ART & SCIENCE OF CELLARING AT GENUWINE
At Genuwine, the phrase “The Ultimate Investment in Good Taste” is more than a slogan. It is a Statement of Commitment.
Daily, we strive to exceed the ever increasing expectations of discerning wine enthusiasts world-wide. To us, the ultimate of yesterday is the standard we strive to surpass today. What remains constant however are the fundamental principles upon which we have, since day one, designed and built into our wine vaults. Over the past decade, we have refined and formalized these principles. We call these principles “The Art & Science of Cellaring”. Further, we have now integrated these principles into a new and superior category of wine cellars called Vintage Vault™ by Genuwine. That is what makes Vintage Vault™ ‘The Ultimate’. That is what makes Genuwine unique. Because only Genuwine possesses the level of intimate understanding of both fine wines and proper cellaring techniques to design and build not just a cellar; but a Vintage Vault™.
Only Vintage Vault™ by Genuwine incorporates the five principles in The Art & Science of Cellaring, espoused by Genuwine’s founders and enhanced by their passion for fine wines. Their skilful integration of the art and science of cellaring makes Vintage Vault™ the standard by which other cellars are judged.
PRINCIPLE 1: WINE STORAGE
Each Vintage Vault™ by Genuwine is designed for optimum bottle capacity and space utilization. Every wine collection is unique. Not just in the number of bottles but also in the types of wine – now and in the future. Genuwine’s intimate understanding of how wine collections evolve, guides our designers to anticipate current and future storage requirements, making your investment in Vintage Vault™ more cost-effective – now and in the future.
PRINCIPLE 2: BOTTLE DISPLAY
Designing wine bottle presentation is both an art and a science. At Genuwine, creativity tempered by functional cellaring requirements inspires not just spectacular designs…but designs that truly work effectively. Genuwine’s enlightened design philosophy evident in every Vintage Vault™, guides material selection, finishing processes and even the precise bottle angles so your wine collection is easily accessible and stunningly displayed.
PRINCIPLE 3: WINE PRESERVATION
As the name suggests a primary purpose of Vintage Vault™ by Genuwine is to preserve and protect your investment in your vintage collection. That’s why for example, every bottle cavity in a Vintage Vault™ is designed to carefully cradle the wine bottle and protect it from unintentional abrasions. That’s also why the special finishing processes for Vintage Vault™ avoid even the hint of off-gassing that can quickly ruin a precious wine collection. Wine preservation and protection are hallmarks of Vintage Vault™ by Genuwine.
PRINCIPLE 4: CRAFTSMANSHIP
The Vintage Vault™ heritage is founded upon three generations of wood working expertise. Gifted craftsmen with a passion for wine marry advance technologies with meticulous, hand finishing to uncompromising standards found only in true artisans. Details invisible to the untrained eye, are critical components making each Vintage Vault™ by Genuwine truly a work of art.
PRINCIPLE 5: TASTE ENHANCEMENT
The ultimate objective of a Vintage Vault™ by Genuwine is to enrich the enjoyment you experience from every bottle of wine in your vintage collection. We know from our long standing passion for wine that there are two cellaring dimensions to this achievement. The first is science. The second is art.
Science is the technical requirements for consistent, long term, vibration-free, humidity and temperature control. Consistency is paramount in allowing fine wines to mature over many years to their optimum taste. That’s why for example we’ve developed the specially designed and constructed Grand Entrance vault doors as an essential component for your Vintage Vault™ by Genuwine.
The second dimension, art, involves the immense emotional pleasure derived from savoring a favorite vintage surrounded by the ambiance of a spectacularly designed wine vault. Our intimate understanding of both dimensions has helped provide the ultimate in taste enhancement for discerning wine enthusiasts world-wide. We invite you to join them.
CONCLUSION
By integrating the preceding five principles, we believe that Vintage Vault™ by Genuwine offers the ultimate in a new and superior category of wine cellars for discriminating wine enthusiasts. This unique, new category, capturing our heritage of intimate understanding propels Vintage Vault into delivering the ultimate in an enhanced, refined cellaring experience.
Our commitment to you is that Vintage Vault™ by Genuine is the ultimate investment in good taste. Indeed, it is an investment you will savor for many, many years.
At Genuwine, the phrase “The Ultimate Investment in Good Taste” is more than a slogan. It is a Statement of Commitment.
Daily, we strive to exceed the ever increasing expectations of discerning wine enthusiasts world-wide. To us, the ultimate of yesterday is the standard we strive to surpass today. What remains constant however are the fundamental principles upon which we have, since day one, designed and built into our wine vaults. Over the past decade, we have refined and formalized these principles. We call these principles “The Art & Science of Cellaring”. Further, we have now integrated these principles into a new and superior category of wine cellars called Vintage Vault™ by Genuwine. That is what makes Vintage Vault™ ‘The Ultimate’. That is what makes Genuwine unique. Because only Genuwine possesses the level of intimate understanding of both fine wines and proper cellaring techniques to design and build not just a cellar; but a Vintage Vault™.
Only Vintage Vault™ by Genuwine incorporates the five principles in The Art & Science of Cellaring, espoused by Genuwine’s founders and enhanced by their passion for fine wines. Their skilful integration of the art and science of cellaring makes Vintage Vault™ the standard by which other cellars are judged.
PRINCIPLE 1: WINE STORAGE
Each Vintage Vault™ by Genuwine is designed for optimum bottle capacity and space utilization. Every wine collection is unique. Not just in the number of bottles but also in the types of wine – now and in the future. Genuwine’s intimate understanding of how wine collections evolve, guides our designers to anticipate current and future storage requirements, making your investment in Vintage Vault™ more cost-effective – now and in the future.
PRINCIPLE 2: BOTTLE DISPLAY
Designing wine bottle presentation is both an art and a science. At Genuwine, creativity tempered by functional cellaring requirements inspires not just spectacular designs…but designs that truly work effectively. Genuwine’s enlightened design philosophy evident in every Vintage Vault™, guides material selection, finishing processes and even the precise bottle angles so your wine collection is easily accessible and stunningly displayed.
PRINCIPLE 3: WINE PRESERVATION
As the name suggests a primary purpose of Vintage Vault™ by Genuwine is to preserve and protect your investment in your vintage collection. That’s why for example, every bottle cavity in a Vintage Vault™ is designed to carefully cradle the wine bottle and protect it from unintentional abrasions. That’s also why the special finishing processes for Vintage Vault™ avoid even the hint of off-gassing that can quickly ruin a precious wine collection. Wine preservation and protection are hallmarks of Vintage Vault™ by Genuwine.
PRINCIPLE 4: CRAFTSMANSHIP
The Vintage Vault™ heritage is founded upon three generations of wood working expertise. Gifted craftsmen with a passion for wine marry advance technologies with meticulous, hand finishing to uncompromising standards found only in true artisans. Details invisible to the untrained eye, are critical components making each Vintage Vault™ by Genuwine truly a work of art.
PRINCIPLE 5: TASTE ENHANCEMENT
The ultimate objective of a Vintage Vault™ by Genuwine is to enrich the enjoyment you experience from every bottle of wine in your vintage collection. We know from our long standing passion for wine that there are two cellaring dimensions to this achievement. The first is science. The second is art.
Science is the technical requirements for consistent, long term, vibration-free, humidity and temperature control. Consistency is paramount in allowing fine wines to mature over many years to their optimum taste. That’s why for example we’ve developed the specially designed and constructed Grand Entrance vault doors as an essential component for your Vintage Vault™ by Genuwine.
The second dimension, art, involves the immense emotional pleasure derived from savoring a favorite vintage surrounded by the ambiance of a spectacularly designed wine vault. Our intimate understanding of both dimensions has helped provide the ultimate in taste enhancement for discerning wine enthusiasts world-wide. We invite you to join them.
CONCLUSION
By integrating the preceding five principles, we believe that Vintage Vault™ by Genuwine offers the ultimate in a new and superior category of wine cellars for discriminating wine enthusiasts. This unique, new category, capturing our heritage of intimate understanding propels Vintage Vault into delivering the ultimate in an enhanced, refined cellaring experience.
Our commitment to you is that Vintage Vault™ by Genuine is the ultimate investment in good taste. Indeed, it is an investment you will savor for many, many years.
